Etsy Mastery is designed for both aspiring Etsy sellers and existing shop owners. Whether you haven't opened your shop yet or you're already selling and want to understand what's working, improve your profitability and make more strategic decisions, the programme will guide you through the process.

No. You can join Etsy Mastery if you're starting completely from scratch. The programme covers the foundations you need to build your Etsy business with a clear strategy from the beginning. If you already have a shop, you'll be able to apply what you learn directly to your existing products and listings.

The first Etsy Mastery cohort begins on 5 January 2027 and the programme runs for 12 weeks.

You'll have structured online course content, practical activities and resources alongside weekly live Zoom sessions. The programme is designed to help you apply what you're learning to your own Etsy business rather than simply watching a collection of videos.

That's absolutely fine. The live sessions will be recorded and replays will be available inside your course area, so you can catch up if you're unable to attend live.

This will vary depending on your experience, your shop and how much you choose to implement. You'll need time to work through the training as well as complete practical activities and apply what you're learning to your own Etsy business.

Etsy Mastery is designed for implementation, not just watching.

Yes. Etsy Mastery isn't simply a course about how to open an Etsy shop. We explore areas including product research, profitability, listings, keyword research, conversion, pricing, customer experience and making strategic decisions about your shop.

Whether you're starting at zero or already making sales, the aim is to help you understand why you're making the decisions you're making.

No. And we don't believe any responsible business programme should promise guaranteed sales or income.

Etsy Mastery provides practical training, tools and strategies to help you make informed decisions about your Etsy business. Your individual results will depend on many factors, including your products, market, pricing, competition and how you implement what you learn.

Etsy Mastery is £997.

Available payment options will be displayed at checkout, allowing you to choose from the options available to you at the time of purchase.

Once you enrol, you'll receive access to the Tilleybilleys Growth Academy members area and your welcome content so you can get familiar with the programme before the first cohort officially begins on 5 January 2027.

You'll then work through Etsy Mastery alongside the cohort over the 12-week programme.