ETSY SHOP AUDIT
Stop guessing what’s holding your Etsy shop back.
Get a fresh, experienced pair of eyes on your shop and find out what’s working, what needs attention, and where you could be missing opportunities.
You’ve opened your Etsy shop… but something isn’t clicking.
You might be getting views but not enough sales. Your listings might not be getting found. You’re changing titles, tags and photos but don’t actually know whether those changes are helping.
Or maybe your shop has simply gone quiet and you need someone to look at the whole picture.
WHAT I’LL AUDIT
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🔍 SHOP & FIRST IMPRESSIONS
How your shop looks when a customer first arrives.
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✨ BRANDING & TRUST
Your branding and the trust you're creating. -
🔎 TITLES
How clearly your titles describe your products. -
🏷️ TAGS & KEYWORDS
Keywords and Etsy search opportunities. -
📸 LISTING PHOTOS
How effectively your images showcase your products. -
📝 DESCRIPTIONS
How clearly you're communicating what customers are buying. -
💰 PRICING & POSITIONING
How your products are priced and positioned within your market.
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🛍️ PRODUCT RANGE
How your products work together and opportunities within your range. -
🧭 CUSTOMER JOURNEY
The experience customers have from finding your product to purchasing. -
📈 CONVERSION OPPORTUNITIES
Areas that could be stopping visitors from becoming customers.
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📋 POLICIES & SHOP SETUP
Your shop setup and key information that can build customer confidence.
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💡 AREAS FOR IMPROVEMENT
Where I believe your time and attention could be better focused.
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📋 PERSONALISED WRITTEN AUDIT
A detailed review of your Etsy shop, covering the areas I've identified that are working well, what needs attention and where I can see opportunities for improvement.
This is about your shop not a generic Etsy checklist.
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✅ PRIORITISED ACTION PLAN
You won't receive a huge list of problems and be left wondering what to do with it.
I'll turn my findings into a clear, prioritised action plan so you know what to work on first, what can wait and what I wouldn't waste your time changing.
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💻 1-TO-1 ZOOM CALL WITH ME
Once you've received your audit, we'll meet for a 30-minute 1-to-1 Zoom call to go through my findings together.
I'll explain what I've highlighted, why it matters and give you the opportunity to ask questions about your audit and action plan.
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⚡ 3-WORKING-DAY TURNAROUND
Your personalised audit and action plan will be sent within 3 working days of receiving the information I need from you.
You won't just receive a report and be left to figure it out.
You'll know what I've found, what I recommend working on next, and you'll have the opportunity to talk it through with me.
WHY TRUST ME WITH YOUR ETSY SHOP?
I've been selling on Etsy for years, and I've experienced the highs, the quiet periods and the frustrating moments when you can't work out why something that was working suddenly isn't.
I've built my Etsy shop from the ground up and I've had to build it back up again.
Today, my Etsy shop ranks in the top 3% of Etsy shops worldwide and the top 1% in the UK, but that didn't happen because I found some secret trick or overnight formula.
It came from testing, learning, researching, making mistakes, looking at the numbers and understanding what actually makes a difference.
I'm also the founder of an award-winning business, with more than 23 years of sales experience, so when I look at your Etsy shop, I'm not only looking at keywords.
I'm looking at it through the eyes of a seller, a customer and a salesperson.
I've made the mistakes. I've rebuilt. I've tested. And I've learned what to look for.
THIS ETSY SHOP AUDIT IS FOR YOU IF...
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📉 YOUR SALES HAVE DROPPED
Your shop used to perform better, but sales have slowed down and you're struggling to understand why.
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👀 YOU'RE GETTING VIEWS BUT NOT SALES
People are finding your listings, but those views aren't turning into enough orders.
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🔍 YOU'RE STRUGGLING TO GET FOUND
You've created your listings, but you're not getting the visibility you expected.
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🤯 YOU'VE TRIED EVERYTHING
You've changed titles, tags, photos and descriptions and now you're not sure what's actually helping.
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🆕 YOU'RE BUILDING A NEW SHOP
You've started your Etsy journey and want an experienced pair of eyes on your shop before you keep adding more products.
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🧭 YOU NEED DIRECTION
You're tired of guessing and want clear, practical feedback on what deserves your attention next.
You don't need a perfect Etsy shop before you book an audit.
That's the whole point. I'll meet your shop where it is now and help you understand what your next steps should be.
WHAT AN ETSY SHOP AUDIT ISN’T
Let’s get one thing clear an audit isn't a magic wand.
❌ IT'S NOT A GUARANTEE OF SALES
I won't promise that making changes will suddenly bring you hundreds of orders. There are too many factors involved in running an Etsy shop for anyone to honestly guarantee that.
❌ IT'S NOT GENERIC ETSY ADVICE
I'm not going to hand you the same checklist I give everybody else. Your audit is based on your shop, your products and what I actually find.
❌ IT'S NOT ABOUT CHANGING EVERYTHING
If something is working, I'll tell you. I'm not going to recommend changing titles, photos, pricing or products just so your audit looks longer.
What you WILL get is an experienced, honest pair of eyes on your shop, clear feedback and practical actions you can actually use.
HOW YOUR ETSY SHOP AUDIT WORKS
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1️⃣ CHOOSE YOUR AUDIT
Choose the audit package that suits your shop and how many listings you'd like me to review in detail. -
2️⃣ TELL ME ABOUT YOUR SHOP
Send me your Etsy shop link and answer a few questions about your shop, your goals and where you feel you're struggling.
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3️⃣ I AUDIT YOUR SHOP
I'll review your overall Etsy shop plus the number of individual listings included in your chosen package. -
4️⃣ RECEIVE YOUR REPORT & ACTION PLAN
Within 3 working days, you'll receive your personalised written audit and prioritised action plan.
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5️⃣ LET'S TALK IT THROUGH
We'll have a 30-minute 1-to-1 Zoom call to discuss my findings, your action plan and any questions you have.
READY TO STOP GUESSING?
You don't need to keep changing things and hoping something works.
Let me take a fresh look at your Etsy shop, identify what's working, highlight what deserves your attention and give you a clear plan for what to do next.
You'll receive your personalised written audit, prioritised action plan and 30-minute 1-to-1 Zoom call — all based on your Etsy shop.
Choose the audit that suits you
3 LISTINGS — £47
5 LISTINGS — £67
10 LISTINGS — £107
🔒 No Etsy login required • Personalised to your shop • Clear, practical feedback
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🔍 3 LISTING AUDIT
CHOOSE 3 LISTINGSPerfect if you want a focused review of a small selection of your listings.
✓ Overall Etsy shop review
✓ 3 listings reviewed in detail
✓ Titles, tags & keywords reviewed
✓ Photos & descriptions reviewed
✓ Pricing & positioning reviewed
✓ Personalised written audit
✓ Prioritised action plan
✓ 30-minute 1-to-1 Zoom
✓ Fast turnaround£47
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🔍 5 LISTING AUDIT
CHOOSE 5 LISTINGSFor sellers who want a deeper look across a wider selection of their products.
✓ Overall Etsy shop review
✓ 5 listings reviewed in detail
✓ Titles, tags & keywords reviewed
✓ Photos & descriptions reviewed
✓ Pricing & positioning reviewed
✓ Personalised written audit
✓ Prioritised action plan
✓ 30-minute 1-to-1 Zoom
✓ Fast turnaround£67
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🔍 10 LISTING AUDIT
CHOOSE 10 LISTINGSYour most comprehensive option for a deeper review across your Etsy shop.
✓ Overall Etsy shop review
✓ 10 listings reviewed in detail
✓ Titles, tags & keywords reviewed
✓ Photos & descriptions reviewed
✓ Pricing & positioning reviewed
✓ Personalised written audit
✓ Prioritised action plan
✓ 30-minute 1-to-1 Zoom
✓ Fast turnaround£107
FREQUENTLY ASKED QUESTIONS
Do you need access to my Etsy account?
No. I don't need your password or access to your Etsy account. I'll review your shop from the outside, just as a potential customer would see it. I'll ask you for any additional information I need after you purchase.
Which listings will you audit?
Depending on the package you choose, I'll review 3, 5 or 10 individual listings in detail. You'll be able to provide the listings you'd particularly like me to look at.
Can you audit a brand-new Etsy shop?
Yes. You don't need an established shop to book an audit. If you're new to Etsy, the audit can help identify areas to work on before you continue building your shop.
How quickly will I receive my audit?
Your written audit and action plan will be sent within 3 working days once I've received all the information I need from you.
What happens during the 30-minute Zoom call?
We'll go through the findings from your audit together. I'll explain the areas I've highlighted and you'll have the opportunity to ask questions about your report and action plan.
Will you rewrite my listings for me?
The audit is a review and action plan rather than a done-for-you listing-writing service. I'll show you what I believe could be improved and explain why, so you know what to work on next.
Do you guarantee I'll make more sales?
No. Nobody can honestly guarantee Etsy sales. Your audit identifies areas that may be worth improving based on what I can see in your shop, but results depend on many factors including your products, market, competition, pricing and customer demand.
Can you audit Etsy shops outside the UK?
Yes. Your Etsy shop doesn't need to be based in the UK.
What happens after I buy?
You'll receive instructions explaining what I need from you, including your Etsy shop link, the listings you'd like reviewed and some questions about your shop and goals. Once I have everything, your audit can begin.
What if I have more than 10 listings I want reviewed?
Choose the package that best suits the listings you'd most like me to focus on. If you need something more extensive, you can contact me to discuss your requirements.